The communication project of the Spanish Olympic sailing team, distinguished with the Mariano Aguado Communication Award

 

· The award given within the framework of the Terras Gauda National Sailing Awards recognizes the work carried out by the Royal Spanish Sailing Federation to give visibility to the national team that competed in Tokyo 2020

· Designed and executed under the command of Helena de la Gándara, the project allowed the Spanish and international audience to get to know the athletes displaced to Enoshima through careful and attractive content

· The dissemination of the values of the sport of sailing and of the Spain brand both inside and outside our borders were other aspects valued when awarding the Mariano Aguado Communication Award

Helena de la Gándara was in charge of communication for the Spanish Olympic team – Photo © Sailingshots by María Muiña

The communication project of the Spanish Olympic sailing team has been distinguished with the Mariano Aguado Communication Award, a specific award for the information sector that is given within the framework of the Terras Gauda National Sailing Awards.

Designed and executed under the command of Helena de la Gándara, the project allowed the Spanish and international audience to get to know, in a simple, direct and accessible way, the athletes of the Spanish team who traveled to Enoshima to participate in the Olympics.

Through multiple resources, on numerous platforms and with very careful and attractive content, the Royal Spanish Sailing Federation managed to significantly increase the visibility of the fleet that competed in Tokyo 2020, while at the same time spreading the values of sailing among the public. sailing sport and the Spain brand, both inside and outside our borders.

All these aspects were what made this project worthy of the Mariano Aguado Communication Award, which Helena de la Gándara (RFEV, The Ocean Race, Vendée Globe, Barcelona World Race, America’s Cup) will collect on September 4 at Monte Royal Yacht Club of Baiona, at the Terras Gauda National Sailing Awards gala.

“It is a great honor to recognize the enormous effort that has been made over the last two years – declared Helena de la Gándara- for bringing a project like this to fruition, whose purpose has been none other than to give greater visibility and promotion of the sport of sailing and its athletes. This award is the best icing on the cake we could imagine. Thank you from the bottom of my heart on behalf of all of us who have formed this team”.

Helena de la Gándara (bottom left) with the Spanish Navy of Tokyo 2020 – Photo © Sailingshots by María Muiña

The National Sailing Awards recognize Joan Cardona as the best Olympic sailor

 

· The young Balearic athlete sealed his first participation in the Olympic Games with the bronze medal in the Finn class at Tokyo 2020

· With the Enoshima Cardona medal, he added one more line to a sports curriculum that includes victories in several European Championships

· The Terras Gauda National Sailing Awards gala will be held on September 4 in Baiona as part of the 36th Prince of Asturias Trophy

Joan Cardona National Sailing Award for Best Olympic Sailor – Photo © Robert Deaves

He was the youngest of the Spanish team and was the last to join the squad of sailors who attended Tokyo 2020 representing Spain, but neither one thing nor the other prevented him from achieving his long-awaited dream of hanging an Olympic medal around his neck.

At just 23 years old, the Balearic athlete Joan Cardona, signed one of the great successes for Spanish sailing in Enoshima with his bronze and the echo of that victory has allowed him to be the protagonist of multiple tributes since his return from the Japanese country.

The next one will be received on September 4 at the Monte Real Club de Yates de Baiona (Galicia), where the gala of the Terras Gauda National Sailing Awards will be held, in which Cardona will collect a new recognition, that of best Olympic sailor.

Joan Cardona in Action – Photo © Robert Deaves

It will be one more line for a sports curriculum that Cardona began to write from the Mahon Maritime Club when he was just 6 years old, when his father instilled in him his passion for sailing. He debuted at the age of 14 as the youngest of the Princesa Sofía Trophy and his evolution has been constant since then.

With a lot of training, perseverance and determination, little by little he rose in the rankings of the international events he attended and in his last major competitions prior to the Olympic Games he won two golds (2019 and 2021 U23 European Championships) and two silvers (2021 European and World Championship).

He added podiums in some preliminaries that predicted the success that Cardona finally managed to make a reality in Enoshima with Finn’s bronze medal. “I have always been very clear that I wanted to do this in my life and I did not see myself in any other way; I have left many things aside, giving priority to sailing because it was my goal and I wanted to reach this day, make this dream come true”declared the Balearic after having fulfilled his childhood dream.

Joan Cardona after winning the bronze in Tokyo 2020 – Photo © Sailingshots by María Muiña

 

Echegoyen and Barceló, National Sailing Award for the best women’s team

 

· Támara Echegoyen and Paula Barceló will receive one of the National Sailing Awards on September 4 in Galicia for their brilliant career

· The Galician and the Balearic will be distinguished after having achieved the 49er FX world championship and more recently an Olympic diploma in Tokyo 2020

The gala of the National Sailing Awards will be organized one more year by the Monte Real Club de Yates de Baiona with the sponsorship of Terras Gauda

 

World Championships, Geelong, Australia 2020 © Pedro Martinez / Sailing Energy

The Galician Támara Echegoyen (Ourense, 1984) and the Balearic Paula Barceló (Palma de Mallorca, 1996) will receive the Terras Gauda National Sailing Award for the best women’s team on September 4 in Baiona (Galicia).
The athletes will be honored for their brilliant careers and recent successes, including gold at the 49erFX world championship, achieved in February 2020 in Geelong (Australia); and the Olympic diploma they got just a few weeks ago at the Tokyo 2020 Games.

The Japanese Olympics were the third in a row for the already veteran of the Echegoyen Games (Gold in London 2012 together with Ángela Pumariega and Sofía Toro -in Elliot 6m- and Olympic Diploma in Rio 2016 together with Berta Betanzos -in 49erFX-) and the first for the young rookie Barceló, and despite having been on the verge of the Olympic medal, both showed their full potential as a team in Enoshima.

Echegoyen and Barceló have been sailing together for just 3 years, after the Spanish Sailing Federation made a selection of athletes to assemble Támara’s team when she was still participating in the Volvo Ocean Race. Although they experienced a reverse start to the usual (teams usually grow first and then choose a boat), the truth is that the rapport between the two emerged very soon and the Galician-Majorcan tandem, trained by the former youth world champion Víctor Payá, started to show results.

Hanging from a 49er (Olympic boat since Sydney 2000 weighing 130 kilos, almost 5 meters long, 2.90 wide and with three sails -main, jib and gennacker-), under the direction of Echegoyen as skipper and with the speed from Barceló as a crew member; the team achieved an Olympic place in Enoshima, became world champions in Australia and since then has not dropped from seventh place in all the events in which they participated, also being sixth in the world ranking. Their last great achievement: the Olympic diploma with which they returned from Tokyo.

Támara Echegoyen and Paula Barceló in Tokyo 2020 – © Sailing Energy / World Sailing

The National Sailing Award that both will receive next September in Galicia will be the first for Barceló and the fifth for Echegoyen, who in 2012 received the award for the best pre-Olympic team, in 2013 for the sailor of the year, in 2016 for the best team of women’s regatta and in 2018 it was in charge of collecting the distinction awarded to MAPFRE as the best regatta team for its participation in The Ocean Race.

The gala of the Terras Gauda National Sailing Awards will be held at the Monte Real Club de Yates (Baiona), on the night of Saturday, September 4, within the framework of the 36th Prince of Asturias Trophy, which will be held on the 3rd, 4th and 5. Over the next few days, the names of the rest of the sailors and award-winning teams will be revealed.

 

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